Lead-to-Client System
One system from ad click to signed client.
Yours forever
Paid traffic, conversion page, CRM, follow-ups and AI agents — designed around your business, wired into one system, and handed over.
- Designed around your funnel, not lifted from a template
- First month live — tuned and managed — included
- Accounts, automations and data stay in your name
No retainer. No contract. No monthly fee for the system itself.
Clicks paid for
Become leads
Answered fast
Booked
Become clients
Regular advertising
Clicks paid for
1,000
Become leads
84
Answered fast
11
Booked
5
Become clients
2
Lead-to-Client System
Clicks paid for
1,000
Become leads
147
Answered fast
147
Booked
41
Become clients
12
Same traffic, same budget. The difference is what happens in the ninety seconds after a lead arrives.
Five stages. One system. No gaps between them.
Most businesses have pieces of this running in tools that never speak to each other. Every handover between them is where a lead goes quiet.
01
Demand
Paid campaigns set up and launched on the channels your buyers actually use.
02
Capture
Landing page, forms, web chat and missed-call text back. Nothing that arrives gets dropped.
03
Nurture
Multi-step email and SMS follow-up that keeps working until they reply.
04
Close
Calendar, reminders and a pipeline that moves every lead forward on its own.
05
Track
One view of which ad produced which client, and what it cost to get them.
Built inside the tools you already pay for wherever they can do the job.
Built for businesses that sell to people who call, book or enquire.
The system is the same. What changes is which leak it closes first — and that depends entirely on how your buyers reach you.
High-ticket jobs decided on the phone. Missed calls, slow callbacks and quotes nobody chases are where most of the money goes.
- HVAC
- Roofing
- Plumbing
- Electrical
- Solar & battery
- Pest control
- Home cleaning & maid services
- Locksmiths
- Garage doors
- Movers & removals
- Landscaping & tree care
- Pool service
- Painting & decorating
- Appliance repair
- Water & fire restoration
Not on the list?
We build it for your business too. The stack doesn't care what you sell — it cares that leads arrive and someone has to answer them.
The calendar is the business. Every empty slot is revenue that cannot be sold twice, and one no-show costs more than a week of clicks.
- Dental clinics
- Medical aesthetics & med spas
- Physiotherapy & rehab
- Veterinary clinics
- Law firms
- Accountants & tax advisors
- Real estate agents
- Mortgage & insurance brokers
- Car dealerships
- Auto repair & body shops
- Gyms & fitness studios
- Driving schools
- Private schools & tutoring
- Wedding & event venues
- Restaurants & catering
Not on the list?
We build it for your business too. The stack doesn't care what you sell — it cares that leads arrive and someone has to answer them.
Long cycles, high ticket, and a buying committee — often spread across countries. The leak is speed: an enquiry answered in four hours is a different enquiry.
- B2B SaaS & software vendors
- IT & managed services
- Cybersecurity providers
- Industrial manufacturing
- Export & international trade
- Global logistics & freight forwarding
- Wholesale & distribution networks
- Medical & lab equipment suppliers
- Renewable energy & EPC contractors
- Staffing & international recruiting
- Management & strategy consulting
- Corporate & cross-border law
- Engineering & design firms
- Commercial insurance & reinsurance
- Corporate training & certification
Not on the list?
We build it for your business too. The stack doesn't care what you sell — it cares that leads arrive and someone has to answer them.
The difference isn't more leads. It's what happens to them.
Without a system
With the system
Without a system
Ad budget goes out; what comes back is a guess
With the system
Every euro of spend traced to a booked client
Without a system
Leads sit in an inbox until they go cold
With the system
Leads answered in seconds, automatically
Without a system
Missed calls are lost revenue nobody logs
With the system
Missed calls text back before the lead moves on
Without a system
Follow-up happens when somebody remembers
With the system
Follow-up runs itself until they reply
Without a system
Six tools, none of them talking to each other
With the system
One system: traffic, CRM, follow-up, reporting
Without a system
No idea which campaign paid for itself
With the system
You see what works — and what to switch off
Six businesses. The same six leaks.
Composite examples built from the patterns we see most often. The figures show the shape of the change, not a promise of it.
A 14-van residential HVAC contractor covering one metro. Around €18k a month on Google and Meta, average job €4,200, every booking taken by phone.
Peak-season calls answered before the competitor picks up
The problem
Ads ran all summer and the phone rang all day — but a third of calls came in while every tech was on a job, and nobody called them back the same day. Emergency jobs went to whoever answered first.
What we built
Voice agent answers on the second ring, qualifies the job type and urgency, and books straight into the dispatch calendar. Missed-call text back fires within seconds on anything it can't take, and the CRM chases unbooked quotes for nine days.
Calls answered
68%99%
Avg. response time
4h 20munder 60s
Booked from same traffic
19%34%
A three-chair private practice selling implants and cosmetic work. €9k a month on ads, €3,800 average treatment plan, reception booking between patients.
An empty chair is revenue that cannot be sold twice
The problem
New-patient ads worked, but bookings were taken by hand between appointments, and no-shows ran high enough to wipe out the margin on the ad spend.
What we built
Landing page per treatment with transparent pricing, online booking wired into the practice calendar, then a reminder sequence over SMS and WhatsApp at 72h, 24h and 2h, with one-tap rescheduling instead of a cancellation.
No-show rate
23%7%
Bookings without staff time
0%81%
Cost per new patient
€94€51
An eleven-person accounting and audit firm selling annual retainers from €6,000. Paid search plus referrals, every enquiry qualified by a partner on a call.
Partners on discovery calls with people who were never going to sign
The problem
Paid search brought volume in January and all of it landed in one inbox. Partners spent billable hours on calls with sole traders looking for a €300 tax return, while genuine retainer enquiries waited two days for a reply.
What we built
Intake form and chat agent that screen entity type, turnover and service before anything reaches a partner. Small work is answered instantly and routed to a fixed-price self-serve page; retainer enquiries book straight into a partner's calendar with the file already opened in the CRM.
Enquiries that qualified
28%69%
Partner hours on intake / week
12h2h
Retainers signed per month
411
A regional plant and equipment rental yard — excavators, lifts, generators — across two depots. Mostly contractors calling to check availability, average hire €2,400.
Every unanswered availability call went to the yard down the road
The problem
Contractors call about availability at seven in the morning and at six at night, when the counter isn't staffed. Anything that reached voicemail was a hire lost the same hour, and nobody could say which ads produced actual bookings.
What we built
Voice agent answers out of hours, checks the machine class and dates against the fleet calendar, holds the unit and sends the deposit link. Quote follow-up on WhatsApp at 2h and 24h, and call tracking that ties every hire back to the campaign and keyword that produced it.
Calls answered out of hours
0%97%
Quotes converted to hires
31%52%
Hires traced to a campaign
noneall
A two-location aesthetics clinic selling injectables, laser and body contouring packages from €1,500. €12k a month on Meta and TikTok, front desk booking by DM and phone.
The consultation nobody rebooked after the first no-show
The problem
Ads filled the consultation calendar, but a quarter never showed, packages were quoted in DMs and then forgotten, and the front desk had no time to chase anyone who went quiet after hearing a price.
What we built
Treatment-specific pages with real pricing, deposit-backed online booking, and a chat agent that answers the questions people are embarrassed to ask on the phone. After the consultation, package follow-up runs on WhatsApp at day 1, 4 and 10, and every no-show is offered two new slots automatically.
Consultation show rate
74%91%
Quotes followed up
40%100%
Packages closed per month
1731
A wholesale distributor of commercial catering equipment, shipping across four countries. Average first order €6,800, most enquiries arriving as a request for a trade price list.
Four hundred price-list requests, and no idea which were buyers
The problem
Every enquiry asked for the same thing: the trade catalogue. Sales sent it to all of them by hand, heard back from a handful, and had no way of telling a distributor placing repeat orders from a student writing a dissertation.
What we built
The catalogue is released by an agent that first asks what they sell, the volumes they move and which country they ship to. Real buyers get pricing for their tier and a call with the right rep; the rest get the public list. Everything is logged against the account, and quotes are chased at day 3 and 9.
Enquiries qualified before a rep
0%100%
Catalogue request → first order
4%13%
Rep hours on sending price lists
9h / wkunder 1h
Everything below. Built, connected and tested.
Not a checklist we tick. Every item is set up against your offer, your buyers and your sales process — then tested end to end before anything goes live.
01
Paid campaigns that don't leak budget
Google, Meta, TikTok, ChatGPT Ads — whichever your buyers actually use. Structure, targeting, creative and tracking built from scratch, then defended.
- Built around buying intent, not keyword volume — the searches that end in a sale get the budget, the rest get cut before they spend
- Click-fraud and bot protection from day one: junk IPs, bot networks, competitor clicks and repeat offenders blocked automatically, so you pay for humans
- Conversion tracking wired properly, with real outcomes fed back to the platform — so it optimises toward clients, not toward cheap form fills
- Creative and copy written per channel. The same ad never runs on TikTok and on Google Search
02
A funnel and landing page built for your offer
Not a template with your logo dropped into it. Written, designed and built around what you sell and who buys it.
- Copy written by a human who has read your sales calls, your objections and your competitors — not generated in a batch and shipped
- One page, one action, with the proof, objections and risk reversal your buyer actually needs before they fill anything in
- Mobile-first and fast: the page is on screen before the click you paid for has a chance to bounce
- Every form, chat and call button wired into the CRM before launch, so nothing lands in an inbox nobody checks
03
Web chat AI agents
An agent on your site trained on your services, your pricing logic and the questions you get every week. It answers, qualifies and books — and hands over to a human the moment it should.
04
Appointment tool and CRM, configured around how you sell
Calendar, reminders, pipeline stages and automations connected into one flow. Your existing tools wherever they do the job, new ones only where they don't — all of it wired together, not left as separate logins.
05
Voice AI agent — smart and human-like
Picks up in seconds, sounds like a person, and qualifies on the spot: asks what you would ask, books the slot, and writes the whole call into the CRM before the lead has put the phone down.
06
Email and WhatsApp automation for every stage
Sequences for new leads, no-shows, quotes sent, gone quiet and won — running on whichever channel that buyer actually replies on, not the one that was easiest to set up.
07
AI-powered analytics and reporting
One dashboard answering the only three questions that matter: which channel produced clients, what each one cost, and where the pipeline is stuck right now.
08
Lead and call tracking
Every call, form and chat attributed back to the campaign, keyword or creative that produced it — recorded, transcribed and logged against the contact automatically.
All of it, together
€2,400 one-time
Built in two weeks, first month of running it included, then it's yours.
Ad budget goes straight to the platforms, from your own account. We never touch it and never mark it up.
Bought piece by piece, the same build is €5,600.
Every line below is agency work — somebody being paid to set that piece up and make it work. Not a software subscription and not a licence. Here it all arrives as one system, built to work together, for one number.
What you get
Agency setup fee
In the system
Paid campaign setup
Google, Meta, TikTok or ChatGPT Ads — accounts, structure, targeting, creative, tracking
Agency setup fee
€700
In the system
IncludedClick-fraud and bot protection
Filtering, exclusion lists and automated blocking, so budget goes to humans
Agency setup fee
€250
In the system
IncludedLanding page and funnel
Copy, design, build, mobile speed, every form wired to the CRM
Agency setup fee
€1,300
In the system
IncludedCRM and pipeline build
Stages, fields, routing, task automation, calendar and reminders
Agency setup fee
€750
In the system
IncludedWeb chat AI agent
Trained on your services and pricing logic, qualifies and books
Agency setup fee
€500
In the system
IncludedVoice AI agent
Answers, qualifies, books, and writes the call into the CRM
Agency setup fee
€550
In the system
IncludedEmail and WhatsApp automation
Sequences for new leads, no-shows, quotes, gone quiet and won
Agency setup fee
€400
In the system
IncludedLead and call tracking
Every call, form and chat attributed to the campaign that produced it
Agency setup fee
€250
In the system
IncludedAnalytics and reporting dashboard
Channel, cost per client and where the pipeline is stuck, in one view
Agency setup fee
€300
In the system
IncludedFirst month of campaign management
Tuning, testing and fixing what the data exposes — billed every month, forever, by everyone else
Agency setup fee
€600
In the system
Included
Separately, at market rates
€5,600
As one system
€2,400
one-time
And then it belongs to you — no retainer, no renewal, nothing to cancel.
Every figure is the fee for the work itself — an agency or a freelancer setting that piece up — at typical market rates, not a quote from a named vendor. Software licences and ad budget are separate in both columns, and ad budget is always paid to the platforms from your own account.
Nothing here is a template.
A bought system underperforms for one reason: it was built for somebody else's business and re-skinned for yours. Four things decide the build, and none of them come from a previous client.
Your numbers
We start from what your account already knows
What you spend, where leads actually come from, what happens to them after. The build follows what the data says, not a checklist.
Your offer
Written in your words, for what you actually sell
Landing page and follow-up copy written for your offer and your buyer — never swapped in from another client's funnel.
Your process
We automate how you sell today, not how we'd sell
Including the steps still done by hand. Nobody on your team has to learn a new way to work for this to pay off.
Your channels
Budget goes where your buyers are, not where everyone's is
If that isn't the channel your whole industry runs on, we tell you before we spend anything.
Two weeks to build. One month together. Then it's yours.
The whole engagement has an end date written into it from the first call.
Week 1
Map and build
We read your accounts, write the funnel, build the pages and wire the CRM around how you actually sell.
Week 2
Launch
Campaigns go live, every automation tested end to end, and you get the walkthrough of how each piece works.
Month 1
Run it with you
Included in the price: we tune the campaigns, fix what the data exposes, and answer everything as it comes up.
After
It's yours
Accounts in your name, automations documented, nothing to cancel. Come back if you want something new built — not because you have to.
Everything above, built and handed over. Ad budget is paid to the platforms directly, from your own account — we never touch it.
Numbers from the systems we've already built
Across the acquisition and automation systems we run.
$95M+
Revenue Generated
500%
Average ROAS
150K
Qualified Leads Delivered
100K+
Manual Hours Saved
Who this is for
Built for
Businesses already spending on ads — or about to — whose sales process still depends on someone remembering to follow up. Home and property services, local high-ticket clinics and firms, B2B services with a sales team.
Not a fit
Anyone who wants a monthly retainer, a lead volume guaranteed in writing, or a partner to run it forever. We build it, launch it, hand it over — that is the whole offer.
Straight answers, no sales gloss
The full build and the first month of running it. Ad spend goes to Google or Meta directly from your account — we never touch it. If the build needs a tool you don't have yet, that subscription is in your name from day one.
Book your Lead-to-Client System Discovery Session
Thirty minutes. We look at what you're running now, map what your system would look like, and tell you straight whether €2,400 is worth spending here.